After the focus group meets, thank them for their participation and send them an anonymous survey so they can share their feedback. Be sure to avoid leading questions as you’re trying to get members’ honest feelings. In advance of the group meeting, write focus group questions, ensuring they’re open-ended, unbiased, and flexible. Once you recruit your focus group, select a moderator who can facilitate the discussion. Ensure your volunteer group is diverse and inclusive to provide a wide range of viewpoints and opinions when gaining feedback on messaging. Hosting a focus group can provide qualitative data about your pricing changes and detailed answers from group participants. If you seek further insight before launching your communication plan, consider asking members to join a focus group. Extend Nimble AMS tracking functionality by easily importing previously completed member credits.ģ. When members complete certification courses, Nimble AMS will compile the data in user-friendly reports. TECH TIP: Add value to the member experience by synchronizing learning management software (LMS) credit tracking in Nimble AMS. When reorganizing your pricing structure, consider adding more training opportunities, certifications, professional development classes, and webinars to maximize the member experience. Half of the association members surveyed identified training opportunities as one of the most valuable membership benefits. During times of transition, pairing challenging financial news with details about how an organization is working to focus on member needs will do much to bolster morale.Ī Community Brands Association Trends study found 70% of association professionals believe developing and/or offering new benefits and services is important for their organization. In your communication plan, you’ll want to highlight the value added to membership benefits and association services. Crafting a communication plan where your motivation for change is clear and necessary for success will help all team members work toward the common purpose.Ģ. Together you can discuss the consequences for the member experience and plan a strategy to balance the change with more membership benefits. Your team will help you consider how your association will operate after the pricing changes are made. Begin by sharing your vision of change with your organization’s leadership team. Meet with your board or leadership staff. You’ll need to convey your vision behind the organizational change and consider how it can improve the membership experience. While you will understand the reasons behind the pricing changes, members will likely require more convincing. Because association members will bear the brunt of pricing changes, they will need time to adapt to the increase. How to brainstorm and build a communication planīefore you start planning your communication strategy, it’s wise to recognize the impact of the changes soon to occur. Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change.Ĭontinue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. When the time comes to introduce new prices at your association, transparency is key. According to a Gartner study, 50% of all change initiatives fail and only 34% succeed.
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